Mission: Attack!

Now, launch an Attack on your mission.

For many, mission is nothing but dead dull statement (with unnecessary twists & turns for accuracy/embellishment) lying lifeless in ‘formal’ documents.

And many organizations (and people) are doing pretty good with it. But if your goal (or the goal of your org) is beyond ‘doing ok’ and ‘pretty comfortable’, you’ve got to do something about your mission.

You either live it, or you dump it.

For a real-life example of living the mission, read the story of Middelfart Sparekasse at Mavericks at Work blog.

If an organization can do ‘pretty ok’ with a lifeless mission statement (which no employee, including the managers, take seriously), it may even do better with no mission at all.

Erase the lifeless mission statement; clear some space for today’s exploration and soul searching, for a true mission that matters. For a mission of today and tomorrow that gets your team excited, that makes your team proud, that makes you larger than yourself (ves).

You may not even know what it is yet, but before you do, clear the lifeless corpse. At least you may save some paper for the mother earth, or some space for the growing internet community.

What do you do with your mission? Attack!