In this TED talk she told a story of, instead of just having charities shipping and distributing mosquito nets to regions inflicted by malaria in Africa, Empowering local African entrepreneurs to produce the nets more cheaply...
Then again, Empower local entrepreneurs to take care of the distribution.
How do you sell mosquito nets to the local?
They found a young local entrepreneur and it's how she did it: she marketed the nets by telling her local fellows the nets make their house beautiful & comfortable...and the nets show they care about their children...and then, came last the rationale we care so much: malaria. It worked.
You've got to Trust them.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment