when does A Change begin? an example.

Having too many choices is not a blessing.
Having too many choices makes life more difficult & unhappy.

We all knew this; we all experienced it.

We just didn't put this into words and speak it out loud.

It's especially disrespectful & ungrateful to say this in a world with so many underpriviledged fellow human beings...

Until Malcolm Gladwell mentioned it in his book;
until Barry Schwartz mentioned it in his TED talk.

We read it, we watched it, we nodded, we identified with it.

Suddenly we are able to speak it out loud;
Suddenly we become the idea evangelists.

Eventually we all realize we should do something about it.

That's when a change's about to begin...