"Your customers don't care about your story. The care about their own stories.....focus on a way to make it easy for your customers to bring your brand story into their lives." -- Tom Peters
"What do you want your customers to think about you?" -- Tom Peters
"Citizens should experience anxiety about their own businesses (which they control), not their investments (which they do not control)" -- Nassim Nicholas Taleb
"I don't like you all the same...I love you all the same, and I'll give you the treatment that you earn and deserve..." -- Coach John Wooden to his players
Plus: fill in the blank...
"Our business is the only ______ that ______"
"We are the best _____ in the world"
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